MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today announced the new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR photographers exceptional wide-angle capability along with superb telephoto versatility. The wide-ratio zoom makes this new lens suitable for a broad range of shooting situations, including indoor and outdoor events; streetscapes; and portraits and scenery, making it ideal for everyday use. It incorporates several of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Nikon VR (Vibration Reduction image stabilization), delivering the outstanding optical performance that has made NIKKOR lenses the choice of so many professional photographers.”The new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens fulfills a need among Nikon digital SLR customers for a compact wide ratio zoom lens that offers a dramatic wide angle perspective, up to a practical and useful telephoto view, as well as advanced optical features,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Whether on vacation or on assignment, the new 16-85mm lens’ versatility and remarkable image integrity are sure to make it one of Nikon’s most popular advanced performance Zoom-NIKKOR lenses.”

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR is a compact lens that offers an array of versatile Nikon technologies, including VR II (Vibration Reduction II image stabilization), which allows photographers to shoot at shutter speeds up to four stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. The lens also features Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance that ensures every moment is captured crisply.

This digitally optimized lens also features two ED glass elements and three aspherical elements that provide higher resolution and superior contrast, while minimizing chromatic aberration. Additionally, Nikon’s Super Integrated Coating reduces instances of lens flare and ghosting for sharp, faithful images.

Configured for optimum performance on Nikon DX-format digital SLR systems and compatible with Nikon’s newest flagship model, the FX-format D3, the new 16-85mm f/3.5-5.6 lens offers a 5.3x zoom range, and a perspective equivalent to that created by a 24-127.5mm lens on a 35mm film camera.

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens is scheduled to be available at Nikon authorized dealers beginning in March 2008 at an estimated selling price of $649.** For more information, please visit www.nikonusa.com.

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are equipped with a tilt/shift mechanism that enables photographers the flexibility to effectively manipulate perspective, distortion and focus. Whether photographing architecture, landscapes, interiors or panoramas, this Perspective Control (PC) lens easily corrects linear distortion and aberration to deliver images that more accurately reproduce the view as the human eye sees it.

“Nikon optical engineers successfully overcame a number of design challenges while developing a new 24mm Perspective Control wide-angle lens that delivers in a variety of applications and fulfills the needs of photographers whose work demands the type of image control that only a lens of this design can provide” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon, Inc. “This lens represents a significant addition to the field-proven NIKKOR lens lineup and allows photographers to create images that would, in many instances, not be possible otherwise. Additionally, many photographers will appreciate the ability to more effectively correct images while shooting, significantly reducing the time required to correct images afterwards with image editing software.”

Typically, tilting the axis of a camera can result in a misrepresentation of perspective. A Perspective Control lens’ ability to fine-tune perspective and focus elements virtually eliminates these issues, an essential function for architectural and interior photographers.

The same features that make this lens excellent for architectural photography also provide nature and landscape photographers with an essential means to better control perspective, allowing them to capture nature’s beauty more accurately and naturally. Additionally, the 24mm PC lens enables professional product photographers to sight just the right shooting angles on reflective objects without capturing their own reflection in the process.

A special tilt/shift mechanism gives users up to +/- 11.5 mm shift and +/- 8.5-degree tilt for perspective control. When shooting with a conventional lens, some objects, such as tall trees and buildings, can be challenging to photograph due to rectilinear distortion and converging lines that warp perspective. The 24mm Perspective Control lens corrects this issue with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics can also be rotated up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Importantly, photographers can see the effect of every adjustment accurately through their Nikon SLR viewfinder.

In addition to providing linear perspective correction, the new 24mm PC lens has unique characteristics that make it well suited for a variety of tasks and offers a wide angle-of-view combined with dramatic depth-of-field control potential, perfect for capturing stunning landscapes. To further control the image, users can quickly adjust aperture with a stop-down button, or with the aperture ring. These same characteristics also make the 24mm PC lens a great choice for close-up macro work, with a minimum focusing distance of 0.7 feet and the ability to fine tune focus with perspective control.

The PC-E NIKKOR 24mm f/3.5D ED lens continues NIKKOR’s legacy of high-quality optics and durable design. It features the new “E” designation, which denotes an electromagnetic diaphragm that automatically controls aperture with the latest Nikon D-SLR cameras. Three Extra-low Dispersion (ED) glass elements provide superior sharpness and color correction by effectively minimizing chromatic aberration, while three aspherical lens elements minimize various types of lens aberration. In addition to the Nikon Super Integrated coating that delivers superior color reproduction, Nikon’s exclusive Nano Crystal Coat helps to virtually eliminate any remaining instances of ghosting and flare.

The PC-E NIKKOR 24mm f/3.5D ED lens is the first in a new series of PC lenses being designed to meet the needs of photo professionals and enthusiasts. Two more PC lenses are currently in development and are scheduled to become available through Nikon authorized dealers during the summer of 2008.

The NIKKOR 24mm f/3.5D ED lens is scheduled to become available through Nikon authorized dealers in the U.S. in spring 2008 for an estimated selling price of $1929.* For more information, please visit www.nikonusa.com.

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

“Nikon is proud of its strong reputation for designing and producing some of the world’s finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Serious close-up photographers are naturally demanding and we are confident that these discerning customers will be excited about the performance of the new 60mm f/2.8G ED Micro NIKKOR.”

Engineered for use with Nikon’s digital and 35mm SLR systems, the new AF-S Micro NIKKOR 60mm f/2.8G ED lens incorporates a myriad of innovative features and technologies, including Nikon’s Silent Wave Motor technology (SWM), Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

Combined with the Silent Wave Motor technology and Internal Focusing system, the
AF-S Micro NIKKOR 60mm f/2.8G ED-IF provides handling characteristics that better enable superior close-up photography. The SWM provides fast, quiet and accurate autofocus performance and Nikon’s Internal Focusing (IF) design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Internal Focusing (IF) also eliminates rotation of the front lens element, making it more convenient to use rotating polarizing filters as well as the Nikon Wireless Close-up Speedlight System. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more natural.

Nikon’s exclusive Nano Crystal Coat and Super Integrated Coating produce superior color, while dramatically reducing ghosting and flare for superior image quality. An additional (Extra-low Dispersion) ED glass element minimizes chromatic aberration, allowing the lens to deliver stunning, high-contrast images while the use of two aspherical lenses help correct spherical aberration and coma, producing accurate image reproduction even at the widest aperture.

The AF-S Micro NIKKOR 60mm f/2.8G ED lens is scheduled to become available from Nikon authorized dealers beginning in March 2008 at an estimated selling price of $549.95.* For more information, please visit www.nikonusa.com.